Promotions Platform

Activate the Power of Your
Promotions with CM Promos

We are the tool that unlocks your promotional potential (contests, giveaways, trivia, and other interactive dynamics) by merging the speed of WhatsApp with the precision of Artificial Intelligence, allowing you to create trends, master your data, and achieve extraordinary engagement.

What is CM Promos?

CM Promos is a technology platform designed for you to create and execute all types of promotions (such as contests, giveaways, trivia, purchase gifts, and loyalty programs) in just a few clicks— simply, quickly, and efficiently. We use WhatsApp as the primary interaction channel, strategically optimized by Artificial Intelligence.

What is CM Promos

The best part of CM Promos is simple: it allows you, as a business or marketing team, to take your promotional campaigns to a connected, modern, and efficient level.

Diverse Dynamics,
Maximum Simplicity for You

Launch various types of promotions easily and effectively

Contests

Create engaging mechanics that increase audience participation.

Giveaways

Run fast and transparent sweepstakes.

Trivia

Capture your audience’s attention with interactive games.

Purchase Gifts

Systematically distribute rewards and promotional gifts.

Custom Dynamics

Design promotions tailored to your specific objectives.

Have a different promotion idea?

The Power of AI and WhatsApp at Your Service

Combine your strategy with artificial intelligence and conversational technology

WhatsApp

Mass Conversation and Participation

Interact with your customers on the channel they use daily. WhatsApp ensures your promotions achieve:

Participation Rate

Measure how actively customers interact with your promotions on WhatsApp.

Engagement

Reflects the level of connection and interest your customers have with your promotions.

Artificial Intelligence

Your Intelligent Personalized Assistant

CM Promos’ AI technology handles the heavy lifting:

Validation

Analyzes purchase receipts or codes in seconds.

Automation

Responds, guides, and registers participants 24/7.

Intelligence

Collects data and suggests improvements as your campaign evolves and learns.

Real-Time Metrics

Take full control of your campaign instantly

A great idea needs solid data to measure its impact. CM Promos offers an intuitive dashboard that provides complete visibility into your campaign performance in real time. You can visualize and monitor key metrics effortlessly.

This real-time data gives you the power to react and strategically optimize your promotions exactly when you need it most.

Engagement Rate

Measure how users interact with your promotional dynamics in real time.

Validations

View participant interactions in real time.


Geolocation

Participant locations for regional performance analysis.


Channel Effectiveness

Detailed performance breakdown by each campaign channel.


Success Stories

Brands like yours are already achieving outstanding results

Heinz Mexico
“Mayo Heinz” Promo – Winner of Promotion of the Year 2024 (Merca 2.0)
+33%
Increase in average ticket
Heinz revolutionized its Lenten promotion by moving receipt registration to WhatsApp. Through AI-powered OCR technology, participants scanned their purchase receipts, and the system automatically validated the information, eliminating friction and accelerating participation.

Why was it a success?
  • 100% automated receipt registration via WhatsApp
  • OCR and AI validation in seconds
  • Collection of key consumer data
Molitalia Peru
Product Validation Promo – AI + OCR
Secure participation
without fraud
Consumers sent a photo of the packaging via WhatsApp. The AI validated that the product was open, while OCR read and verified the unique code in real time.

What did Molitalia achieve?
  • Automatic product validation with AI
  • Reading and verification of unique codes with OCR
  • Elimination of duplicate or fraudulent entries
  • Simple and fast user experience
Arca Continental Lindley – Peru
Recurring Promotions via WhatsApp
+59%
More participants vs. web promotions
Arca Continental Lindley transformed its promotions by migrating them to WhatsApp, achieving higher recurrence and engagement. Consumers participated more frequently per promotion, and the brand obtained a product-segmented database.


Get to Know Us Better

Create a Viral Impact with Promotional Dynamics

Optimized Meta Description: Boost your brand with irresistible online giveaways and promotional dynamics. CM Promos by Concepto Móvil is the key platform to manage any giveaway and skyrocket your engagement.

In today's digital landscape, capturing your audience's attention and encouraging active participation is more challenging than ever. Traditional marketing strategies often fall short. However, promotional dynamics and, in particular, the online giveaway, have established themselves as powerful tools to generate excitement, increase engagement, and expand your reach virally.

At Concepto Móvil, we understand the explosive potential of these strategies. That is why we developed CM Promos, a platform designed to make launching an online giveaway or any other promotional dynamic simple, effective, and measurable. With CM Promos, you do not just raffle prizes; you create memorable experiences that connect with your audience and strengthen your brand.

CM Promos is Concepto Móvil’s comprehensive platform for managing promotional dynamics and contests, with a special focus on simplifying the creation and administration of your online giveaway. From conceptualization to winner selection, CM Promos provides the tools needed to ensure every promotion is a resounding success.

With CM Promos, you can:

  • Create Personalized Online Giveaways: Design sweepstakes and contests tailored to your marketing objectives and your audience.
  • Manage Complex Promotional Dynamics: From photo contests to trivia or interactive challenges, CM Promos makes it possible.
  • Amplify Your Reach: Generate social media buzz and attract new followers with an engaging giveaway.
  • Collect Valuable Data: Obtain detailed participant information for future segmentation and marketing strategies.

Why are they crucial?

RCS messaging improves customer experience, increases open and click-through rates, and enables more interactive and effective communication, resulting in a higher return on investment (ROI) for your campaigns.

Implementing an online giveaway or any other promotional dynamic with CM Promos offers significant advantages for your business:

  • Exponential Increase in Engagement: A well-planned giveaway incentivizes interaction, comments, and shares, boosting community participation.
  • Accelerated Growth of Followers / Database: Contests attract new users interested in your brand and offers.
  • Quality Lead Generation: Capture participant data to build a strong database for future campaigns.
  • Greater Brand Awareness: A viral online giveaway increases visibility and positioning.
  • Customer Loyalty: Reward existing customers and encourage continued interaction through recurring promotional dynamics.
  • Market Feedback: Use surveys or questions to gain direct insights from your audience.
  • Measurement and Optimization: Access detailed analytics to understand performance and improve future campaigns.

CM Promos offers a robust set of tools for every stage of your promotional dynamics:

Intuitive Campaign Creation

  • Pre-designed Templates: Launch quickly with customizable templates.
  • Flexible Design: Adapt the giveaway to your brand identity.
  • Multiple Contest Types: From simple “enter to win” to complex challenges and trivia.

Advanced Participant Management

  • Simple Registration: Maximize participation with easy sign-up.
  • Entry Validation: Ensure authenticity and rule compliance.
  • Audience Segmentation: Classify participants for future campaigns.

Transparent and Reliable Winner Selection

  • Automated Draw Mechanisms: Ensure fair and random selection.
  • Audit and Transparency: Generate reports to build trust.

Measurement and Optimization

  • Real-Time Analytics: Monitor participants, engagement, and reach.
  • Data Export: Integrate with CRM or email marketing systems.
Promotions Platform

Activate Your Promotion
Now!

It’s time to take your brand to the next level.

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